Our team is currently working with a private school on redesigning their website. “Is your website’s home page primarily for potential parents and students, or is it for current parents and students?” I asked them. This is an important question that every business should answer before designing or redesigning their website. The school’s website will be used by both potential families and current families of the school, but who is the primary audience?
As one of the services we offer at Coracle Marketing is website design, I’ve made it a point to learn from both the successes and mistakes of other website designers. Over the last year, I’ve inspected hundreds of websites and talked to dozens of business owners about how their websites are working. I also have analyzed the statistics (through Google Analytics) of over 20 websites from various industries, which show the hard numbers of how people interact with a website (i.e. how the person found the website, how long they stayed, how many pages did they view, which page did they exit on, etc.)