There’s an important difference between marketing strategy and tactics. Many business owners I work with don’t understand the difference. Marketing strategy is big picture. Marketing tactics are the day to day decisions.
Almost every small business owner and freelancer I talk to wants to grow their business. Growth doesn’t always mean more money. Growth could mean more profits. Growth could mean less work while keeping your revenues stable. Growth could mean more ideal customers and less non-ideal customers. That’s why I sometimes describe what we do at Coracle Marketing as helping small business owners “grow the way they want.” Every person has a different vision of how they want to grow their business. But whatever your definition of growth is, there are three main ways to achieve this.
SEO is short for Search Engine Optimization. SEO is the process of increasing the number of visitors to a website by ensuring that the website appears high in a search engine’s search results. SEO involves a number of strategies, techniques, and tactics to help rank a website high on search engines like Google, Bing, and Yahoo. This blog post features the SEO Pyramid which breaks down the four main areas that impact how well your website’s search engine rankings. The areas are listed in order of importance, with the base of the pyramid being the most important and the tip being the least important.
Meetings can be oh-so-very boring. I have sat through my fair share of dull, uninspired, and ineffective meetings. And I have often wondered (while sitting through such meetings) why so many people go through the motions when it seems like a royal waste of time. It doesn’t have to be that way.