As you might know, I’m a big fan of Facebook. It’s the social media platform I use the most and am the most comfortable with. One of the features Facebook has been quietly developing is their search function. I’m starting to use it more and it’s shown me helpful results. In some cases, it is more useful than Google’s search engine.
At the beginning on this year I set a few goals for myself. One of the goals was to blog about marketing, business, or leadership once a week for 52 weeks. Today is the midway point of the year and I am on track to reach my goal, having published 26 new blog posts. I wanted to blog weekly for 2 reasons. First, to sharpen my thinking and expertise in marketing. Second, to generate more sales for my business. So far, my sales leads have increased by 122% and my revenue has increased 42%. Here’s how it happened.
SEO is short for Search Engine Optimization. SEO is the process of increasing the number of visitors to a website by ensuring that the website appears high in a search engine’s search results. SEO involves a number of strategies, techniques, and tactics to help rank a website high on search engines like Google, Bing, and Yahoo. This blog post features the SEO Pyramid which breaks down the four main areas that impact how well your website’s search engine rankings. The areas are listed in order of importance, with the base of the pyramid being the most important and the tip being the least important.