On Friday I was invited to guest lecture about SEO for a group of 20 students at UBC’s downtown campus. These students were taking the Digital Marketing Communications Accelerated Diploma Program, which is a four-month full-time program that combines classroom and online learning, a practicum, and a capstone project. When I posted on social media about teaching SEO, several people asked if they could come to my next course. So I decided to do a webinar on SEO.
Many businesses are aware of SEO (Search Engine Optimization) as a marketing strategy. I regularly get asked about SEO: how much it costs and whether it will work. Yes, SEO works. But overall, it is becoming less effective of a strategy. Here are 3 reasons why. (Note: in this blog post I focus on Google because it is by far the most used search engine, but there are other search engines out there).
As one of the services we offer at Coracle Marketing is website design, I’ve made it a point to learn from both the successes and mistakes of other website designers. Over the last year, I’ve inspected hundreds of websites and talked to dozens of business owners about how their websites are working. I also have analyzed the statistics (through Google Analytics) of over 20 websites from various industries, which show the hard numbers of how people interact with a website (i.e. how the person found the website, how long they stayed, how many pages did they view, which page did they exit on, etc.)
SEO is short for Search Engine Optimization. SEO is the process of increasing the number of visitors to a website by ensuring that the website appears high in a search engine’s search results. SEO involves a number of strategies, techniques, and tactics to help rank a website high on search engines like Google, Bing, and Yahoo. This blog post features the SEO Pyramid which breaks down the four main areas that impact how well your website’s search engine rankings. The areas are listed in order of importance, with the base of the pyramid being the most important and the tip being the least important.