SEO is short for Search Engine Optimization. SEO is the process of increasing the number of visitors to a website by ensuring that the website appears high in a search engine’s search results. SEO involves a number of strategies, techniques, and tactics to help rank a website high on search engines like Google, Bing, and Yahoo. This blog post features the SEO Pyramid which breaks down the four main areas that impact how well your website’s search engine rankings. The areas are listed in order of importance, with the base of the pyramid being the most important and the tip being the least important.