Every business has the challenge of standing out from their competitors. For your customers to enjoy the benefits of your product, they need to know about it. For them to know about it, you need to get their attention. To get their attention, you need to stand out.
Many businesses are aware of SEO (Search Engine Optimization) as a marketing strategy. I regularly get asked about SEO: how much it costs and whether it will work. Yes, SEO works. But overall, it is becoming less effective of a strategy. Here are 3 reasons why. (Note: in this blog post I focus on Google because it is by far the most used search engine, but there are other search engines out there).
As you might know, I’m a big fan of Facebook. It’s the social media platform I use the most and am the most comfortable with. One of the features Facebook has been quietly developing is their search function. I’m starting to use it more and it’s shown me helpful results. In some cases, it is more useful than Google’s search engine.
There’s a new car washing business that will be opening up soon across the street. In front of the building is a big sign that says $7.62 + GST Car Wash – 4 minutes or less. Except that the “$7” is very very large and the “.62+GST” is very very small. Is this marketing manipulative?
Charities around the world do amazing work. But they have an inherent disadvantage when compared to businesses. A business has one customer. That customer makes the decision to purchase a product and they also benefit from the product. A charity has two customers. The first customer is the donor that makes the decision to buy the “product” from a charity (I will call them the buying customer). The second customer is the person the charity gives the product to (I will call them the benefiting customer). That is the inherent nature of a charity, that it has two customers.
If you haven’t heard, the game Pokémon GO is taking the world by storm. It was released in Canada on Sunday, so I downloaded it and played it all week. I’m writing this blog post to report my findings with you. My wife made fun of me all week because I would make excuses to take walks just to hunt for Pokémon. But I told her this is serious work, I’m doing market research. Coracle Marketing is a cutting edge company and we need to stay on top of all the latest trends.
On Tuesday I decided to take my wife on an impromptu lunch date. We headed to downtown Vancouver and were thinking of a place to eat. She had heard me tell her about the amazing sandwiches at Meat + Bread and wanted to try it out for herself. As we enjoyed our fresh roast meat sandwiches, we found ourselves analyzing why their marketing works so well. Their key? They’ve limited their menu items and perfected them. Then they let their product do their marketing.
“How do you make money blogging?” That’s one of the most common questions I’ve gotten over the last 4 years, ever since my wife and I tried blogging full-time. We blogged full-time for a year before starting our marketing company. During that time we learned how to make money blogging (mostly through trial and error). Here are the 3 ways anyone can make money through blogging.
At the beginning on this year I set a few goals for myself. One of the goals was to blog about marketing, business, or leadership once a week for 52 weeks. Today is the midway point of the year and I am on track to reach my goal, having published 26 new blog posts. I wanted to blog weekly for 2 reasons. First, to sharpen my thinking and expertise in marketing. Second, to generate more sales for my business. So far, my sales leads have increased by 122% and my revenue has increased 42%. Here’s how it happened.
“The best marketing begins with explaining,” said Susan Su of 500 Startups, a leading global venture capital seed fund and startup accelerator. I heard that line earlier this week at a marketing conference and it’s stuck with me.