Many businesses are aware of SEO (Search Engine Optimization) as a marketing strategy. I regularly get asked about SEO: how much it costs and whether it will work. Yes, SEO works. But overall, it is becoming less effective of a strategy. Here are 3 reasons why. (Note: in this blog post I focus on Google because it is by far the most used search engine, but there are other search engines out there).
A new friend who works closely with Canadian charities recently told me about the Google Ads Grant. This is a grant where Google gives charities $10,000 of Google Ads to use. “Any charity?” I asked her. “Yes, I haven’t heard of any charities being turned down yet,” she told me. I quickly wrote myself a reminder to look this up, because I know of many charities that could benefit from this.
As one of the services we offer at Coracle Marketing is website design, I’ve made it a point to learn from both the successes and mistakes of other website designers. Over the last year, I’ve inspected hundreds of websites and talked to dozens of business owners about how their websites are working. I also have analyzed the statistics (through Google Analytics) of over 20 websites from various industries, which show the hard numbers of how people interact with a website (i.e. how the person found the website, how long they stayed, how many pages did they view, which page did they exit on, etc.)