Many businesses are aware of SEO (Search Engine Optimization) as a marketing strategy. I regularly get asked about SEO: how much it costs and whether it will work. Yes, SEO works. But overall, it is becoming less effective of a strategy. Here are 3 reasons why. (Note: in this blog post I focus on Google because it is by far the most used search engine, but there are other search engines out there).
A new friend who works closely with Canadian charities recently told me about the Google Ads Grant. This is a grant where Google gives charities $10,000 of Google Ads to use. “Any charity?” I asked her. “Yes, I haven’t heard of any charities being turned down yet,” she told me. I quickly wrote myself a reminder to look this up, because I know of many charities that could benefit from this.