Story has become a buzzword in the last few years. I’m tempted to write storytelling off as a trend, which will come and go (like froyo, boy bands, and baggy jeans). Yet story has been a major vehicle in history for cultures to pass on their values. Story has been a powerful tool used by leaders to inspire nations. Story is used by businesses to convince people to buy what they’ve made.
As one of the services we offer at Coracle Marketing is website design, I’ve made it a point to learn from both the successes and mistakes of other website designers. Over the last year, I’ve inspected hundreds of websites and talked to dozens of business owners about how their websites are working. I also have analyzed the statistics (through Google Analytics) of over 20 websites from various industries, which show the hard numbers of how people interact with a website (i.e. how the person found the website, how long they stayed, how many pages did they view, which page did they exit on, etc.)
T&T is my wife Olive’s favourite grocery store and she shops there 2-3 times a month. There is no better place to buy quality Asian groceries than T&T. It’s the largest Asian supermarket in Canada, and one of the best Asian supermarkets in the world. It started by Taiwanese-Canadian Cindy Lee in 1993 in Metrotown, and has since then expanded to 10 stores in Greater Vancouver, 5 in Alberta, and 9 in Ontario. T & T was purchased for $225 million by Loblaw Companies in July 2009. T&T stands for Tiffany and Tina, the two daughters of Cindy and her husband. This past year, Cindy transitioned her CEO role to her 35-year old daughter Tina.
At a Small Business BC event last month, Tina Lee shared how she and her mother put together a transition plan passing on the CEO role from mother to daughter. Here are 4 business lessons I picked up from her talk:
SEO is short for Search Engine Optimization. SEO is the process of increasing the number of visitors to a website by ensuring that the website appears high in a search engine’s search results. SEO involves a number of strategies, techniques, and tactics to help rank a website high on search engines like Google, Bing, and Yahoo. This blog post features the SEO Pyramid which breaks down the four main areas that impact how well your website’s search engine rankings. The areas are listed in order of importance, with the base of the pyramid being the most important and the tip being the least important.
Meetings can be oh-so-very boring. I have sat through my fair share of dull, uninspired, and ineffective meetings. And I have often wondered (while sitting through such meetings) why so many people go through the motions when it seems like a royal waste of time. It doesn’t have to be that way.
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” – John C. Crosby
Whether you are just starting out in your career or have accumulated decades of experience, mentoring has its benefits. For a young leader, there is the potential for personal and professional growth, the opportunity to widen your network and to gain more confidence. It’s also a cost effective way to learn from someone who has more experience. For a mentor, there is the opportunity to share the things they’ve learned through their years of experience, and to make a positive impact on someone’s life.
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