Why Include a Land Acknowledgment on Your Website

Today we added a land acknowledgement to our Coracle Marketing website. We decided to do so for a few reasons. We thought we would share with you a bit of our journey in learning about Canada’s relationship with the Indigenous peoples and hopefully give you some reasons to consider including a land acknowledgement on your website as well.

Read More

Top 5 Books from 2020

Just as I did 2017, 2018, and 2019, I made it one of my goals in 2020 to read one book a month. I exceeded my goal to reach 20 (the extra time during this COVID year and my digital detox in the summer both helped). Here’s a list of my top 5 books from 2020:

Read More

12 Ways Canadian Small Businesses can Prepare for COVID-19

All Canadians need to prepare for the scenario where COVID-19 gets worse. Tom & Rita Hanks have it, NBA players Rudy Gobert and Donovan Mitchell have it, and Justin & Sophie Trudeau went into self-isolation because of it (edit: it’s confirmed Sophie Trudeau has COVID-19). In the same way movie star and professional athlete sponsorships help to sell more products, these well-known names will certainly boost COVID-19 awareness and response. Businesses everywhere are impacted. The NBA and NHL have suspended their seasons, cruise lines are suspending operations for 2 monthsthe stock market is dropping rapidly, and conferences, trade shows, award shows like the Juno’s are being cancelled or postponed. Small businesses will be hit hard, some more than others. In this post, I’m going to focus on how Canadian small businesses can prepare for and minimize the impact of COVID-19.

Read More

Why your Website is labelled “Not Secure”

If you’re using Google Chrome as your internet browser, you may have noticed a slight change in the past 2 months. Some websites are now labelled “Secure” and some are labelled “Not Secure”. Why is this? Are some websites more secure than others?

Read More

4 Simple Ways for Local Businesses to Attract New Customers

Last Tuesday I received an email from a local small business owner inquiring about our SEO (Search Engine Optimization) services. We met for coffee 3 days later to discuss her needs (let’s call her Lilo). As I always do, I asked Lilo how she found out about our business. Her answer gave me good insight into 4 simple ways that local businesses can attract new customers.

Read More

Is it Better to Offer Discounts to New Customers or Loyal Customers?

Earlier this week we had Jason clean the ducts in our house. This is the second time we have hired him. The first time Jason helped us he was friendly, polite, and took the time to explain why duct cleaning is important and what his process was. We liked the guy, so we hired him again. He gave us a “loyal customer” discount of $50 off. Many businesses do this. Other businesses offer coupons and discounts for new customers. This begs the question, “Is it better to offer discounts to new customers or loyal customers?”

Read More